Miranda Rise
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About

A builder across strategy,
growth, and capability.

Joe Martiniello spent 25 years inside complex B2B technology organizations learning the same lesson repeatedly: the growth problem is almost never confined to the growth team. Miranda Rise exists to work on the connections.

Joe Martiniello, founder of Miranda Rise
FounderJoe Martiniello
25 yearsinside IBM and OpenText
~25%pipeline creation improvement after a major integration
$111of pipeline for every marketing dollar
Founder-ledfrom evidence review through recommendation

Employer names and results describe Joe's operating experience. They are not Miranda Rise client results.

How Joe operates

Start. Revive. Integrate.
Reinvent.

Strategy and execution. Growth and operations. People and systems. Decisions and the knowledge behind them. In most companies these are owned by different leaders, measured on different cycles, and reconciled only when something breaks badly enough to force a meeting.

Joe Martiniello has spent his career stepping into moments when growth, marketing, teams, systems, or operating models needed to change. He has been asked to start new programs, revive underperforming ones, integrate teams after organizational change, reshape operating models, and find new ways to reach the market. Across those moments, the pattern has been consistent: make the situation clearer, build the operating environment, align the people and decisions, and leave behind stronger capability.

Miranda Rise brings that operating pattern to B2B technology leadership teams when growth has become difficult to see, trust, or repeat. The work focuses on visibility, decision rights, accountability, operating cadence, and what should change first.

Where the experience comes from

Portfolio, campaign, and performance systems

IBM

A progression of marketing and program leadership roles across Rational, Business Analytics, Watson Customer Engagement, and IBM AI Applications, including portfolio and business-unit planning, global campaign management, field and partner coordination, demand generation, performance marketing, analytics, events, and lead management.

What this informs

That meaningful growth requires connected planning, clear operating discipline, and decision signals leaders actually trust.

Integrated growth and executive visibility

OpenText

Scope across demand generation, field and partner marketing, marketing operations, web, analytics, lifecycle marketing, executive reporting, and portfolio go-to-market planning inside a complex global technology organization.

What this informs

That growth and execution are one connected system, not a set of functions that can be optimized independently.

Intake, decisions, execution, and preservation

Executive operating systems

Designing and running a working executive system covering intake, qualification, decisions, assignment, execution, closeout, source-grounded artifacts, role-based handoffs, approval records, and knowledge preservation.

What this informs

How to keep AI, knowledge, decisions, and accountability connected instead of letting each drift into its own tool.

Early technical and commercial range

FairMarket

Client relationships, e-commerce implementation, HTML and JavaScript, prototypes, quality assurance, product demonstrations, proposal review, and coordination with Product and Engineering.

What this informs

A habit of staying close enough to the build to know whether a plan is actually possible.

The story behind the name

Miranda is where the journey began.
Rise is what it can become.

Miranda draws from Mirabella Eclano and Grottaminarda, the neighboring towns in Campania where Joe's parents grew up before meeting in the United States. Rise reflects what they built afterward and the belief that where you begin does not determine what you can build.

That meaning also parallels Joe's career: honoring the foundation, taking on the next level of responsibility, and helping people and organizations build toward what is possible.

Read the full story behind the name →

The company

Greater Boston.
Founder-led.

Employer names on this page describe where Joe worked and what he did there. They are his experience, not Miranda Rise's.

Joe's executive career website

You are leaving Miranda Rise and visiting JoeMartiniello.com.

A useful first step

Bring the situation.

Tell me what is happening and what feels stuck. The first conversation will clarify the situation and establish whether Miranda Rise can contribute a useful next step.

Bring a growth situation ↗See how we help ↗