For PE-backed B2B software

When the value-creation plan and growth reality
do not line up.

Miranda Rise gives management and sponsors one defensible view of what is breaking, what to change first, and who should own it.

Bring the growth situation
Joe Martiniello, founder of Miranda Rise
25 yearsacross IBM and OpenText
~25%pipeline improvement after integration
Founder-ledfrom evidence review through recommendation

When an introduction
may be useful.

01

The company is missing the growth assumptions behind the investment thesis.

02

The board and management team do not trust the same pipeline number.

03

An acquisition has created overlapping teams, systems, motions, and metrics.

04

A new CRO or CMO needs an independent operating baseline.

05

The company has invested in marketing technology but still lacks reliable visibility.

06

Management is increasing activity without improving confidence in growth.

One shared picture.
Three decisions made clearer.

A fixed-scope Growth System Diagnostic™ using the reporting, plans, and leadership knowledge the company already has. Joe works directly with management while giving sponsors a more defensible view of what is affecting growth.

What is breaking.

A defensible view of whether the issue sits in the market, execution, technology, operating model, or the connections between them.

What to change first.

A ranked intervention path instead of another broad transformation program.

Who owns the move.

Clear ownership and a signal management can use in future operating reviews.

Not an agency pitchNot a fractional leadership retainerNot an audit of management

Concrete enough
to use in the next operating review.

SymptomPipeline coverage is below plan.

EvidenceSales, Marketing, and Finance use different qualification definitions.

System breakNo owner controls the shared pipeline definition.

First moveEstablish one entry criterion, one owner, and one operating review.

Success signalAll three functions report the same qualified-pipeline number.

Joe Martiniello, founder of Miranda Rise

Joe has led the work
under integration pressure.

He co-designed and led the combined OpenText and Micro Focus demand organization, improving pipeline creation approximately 25%.

Employer operating experience, not a Miranda Rise client result.

A useful first step

Forward the situation.
Joe will take it from there.

A few sentences about what is happening, what feels stuck, and why the timing matters are enough to begin.

Bring the growth situation